If you have visited the EasyDens or SmartRef webshops before and suddenly noticed a new name, a new look, and a new website, don’t worry — you are in the right place.
EasyDens, SmartRef, pH2Go, and our future smart measuring devices are now united under one brand: Tony – A brand of Anton Paar.
The products you know are still here. The trusted measurement expertise behind them is still here. What is new is the brand that brings them together.
With Tony, we are creating one clear home for our growing portfolio of smart measurement solutions. The former EasyDens and SmartRef websites, easydens.com and my-smartref.com, now lead to get-tony.com — the new destination for our products, applications, resources, and future developments.
So if you are wondering why we made this change and what Tony stands for, this is the story behind the new brand.
The Journey to Tony
Tony is new, but the expertise behind it goes back much further.
The story begins with Anton Paar, founded in 1922 as a one-man machine shop in Graz, Austria. Over more than a century, Anton Paar has grown into a global measuring technology company, recognized worldwide for high-precision instruments and as the global leader in density and concentration measurement.
In 2021, Anton Paar ConsumerTec was founded as one of the youngest companies within the Anton Paar Group. Its mission was clear from the start: to make Anton Paar’s advanced measuring technology accessible to private users, small businesses, and prosumers.
That means bringing professional-level insight into everyday applications — from brewing, winemaking, and distilling to coffee, kombucha, aquariums, and beyond.
As part of the Anton Paar family, Anton Paar ConsumerTec combines the strength of a global measurement expert with the focus and agility of a specialized consumer-facing team. The goal is to develop smart tools that bring more clarity, more confidence, and more control to everyday measurement processes.
Tony is the next step in that journey.
One Brand, One Connected Portfolio
It started with EasyDens, our smart digital density meter, created for fast and reliable measurements in applications such as brewing, winemaking, distilling, and more.
Then came SmartRef, a smart digital refractometer that brought another important measurement tool into a compact, connected format. Used on its own or together with EasyDens as Alcohol Meter, SmartRef helps bring valuable insight into the process.
With pH2Go, we added portable pH measurement to the portfolio, expanding our smart measurement solutions into even more applications where clarity, quality, and control matter.
As the portfolio grew, one thing became clear: these products needed one shared home.
Tony brings them together under one brand, one website, and one shared vision: making established measurement technologies easier to use in everyday work.
Instead of separate product stories spread across different websites and identities, Tony creates a clearer structure for everything we offer today — and everything we are building for the future.
What This Means for Existing Users
For existing EasyDens and SmartRef users, the most important thing is simple: your devices are not changing.
You can continue using your device as before. The technology, quality, and measurement principles remain built on Anton Paar’s long-standing expertise. The apps, software connections, and digital workflows continue to support your measurements.
What changes is the brand environment around the products.
Instead of visiting separate websites for EasyDens or SmartRef, you will now find product information, applications, resources, and future developments under get-tony.com. This makes it easier to explore the full portfolio, compare devices, discover use cases, and understand how different products can work together.
Tony gives the products a clearer identity — without taking away what you already know and trust.
Expanding Possibilities for a Growing Future
The launch of Tony is not just about a new website or visual identity. It is about bringing our values and beliefs to life through a brand built to grow with you — grounded in empowerment, simplicity, innovation, and reliability.
Today, Tony brings together EasyDens, SmartRef, and pH2Go. Tomorrow, it will support new devices, new applications, and new ways of working with measurement data.
The direction is clear: keep making professional measurement technology more accessible, more connected, and more useful for everyday work.
So whether you are coming from easydens.com or my-smartref.com, or discovering us for the first time: welcome to Tony.
Same trusted foundation. Clearer brand experience. More possibilities ahead.
Tony – A brand of Anton Paar.
Explore Tony
Discover smart measuring devices built for clear decisions, reliable work, and growing possibilities.
